Setting Pretty was founded in London by friends Stephanie Bloom and Julie Darwent. They bonded over their shared love for entertaining and stunningly appointed tables, but both grew frustrated by a lack of reasonably priced, practical yet elegant table linens and accessories. They started Setting Pretty with the aim of bringing gorgeous products to as many tables and homes as possible. The use of pattern and colour is at the core of the brand. Together, Stephanie and Julie design their collections around a palette of colours and prints that are intended to be mixed and matched.